LIOBmedia is an innovative and creative firm which has a vast understanding of community outreach… We found Chima and his staff to be reliable decision makers with excellent problem solving skills.
With the environment becoming a larger concern for DC residents, the DC Department of Public Works (DPW) started a recycling program. But for the program to have an impact, DC residents needed to be aware of it.
With the DPW, LIOBmedia created a brochure that informed DC residents about the program’s existence, as well as covering the most common question asked when a recycling program is implemented: what can and can’t be recycled.
LIOBmedia also created a flyer that was strategically placed in the blue recycling bins that residents received. The flyer had information about what day the recycling truck picks up materials and reinforced what materials can be recycled.
And as pressure from their children is a great way to get adults to change their behavior, LIOBmedia created a mascot named Azul (which means “blue” in Spanish) to appeal to children and get them involved.
DC’s recycling program has been in existence for three years now and each year has witnessed a greater amount of material recycled than the year before. The brochure LIOBmedia designed encouraged behavior change in DC residents by getting them to take recycling seriously.
