LIOBmedia is a company that is very professional, courteous, and full of concern for their clients. They have been very easy to work with and bend over backwards to make sure I am fully satisfied with their services. They go the extra mile to make sure everything is correct and the best it can be. It is truly a pleasure to work with people of this caliber. I would highly recommend them to anyone seeking their services.
The Washington, DC, government is trying to redevelop Anacostia, an historic neighborhood in Southeast DC. While DC has experienced a lot of economic growth of late, Anacostia has not. Business and people are not moving to the area, which suffers from a negative image.
The District Department of Transportation’s (DDOT) Anacostia Waterfront Initiative Study Group had researched how the area could be revitalized—but it needed to present its findings in a way that would help them get attention and stand out from the multitude of reports their target audience of government and communities see each day.
Using a combination of media—including illustrations, flash animation, presentation templates, and printed material—LIOBmedia helped the DDOT convey its infrastructural improvement message to the local community and to council member leaders.
To combat the area’s negative image, LIOBmedia used the color red in its work. Red has been proven to stimulate energy and encourage action and confidence.
And unlike many studies that just rely on words to describe a finished result, LIOBmedia used photos of Anacostia and its residents to depict the future of the area.
As a result of the study group’s findings which LIOBmedia helped present, Anacostia is benefiting from restructuring and revitalization. One of the more visible results of our work with the DDOT is the rebuilding of the Woodrow Wilson Bridge, which will help connect Anacostia to its neighbors.
