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The American Legacy Foundation, a non-profit organization that promotes a tobacco-free lifestyle, needed to disseminate a report about the effects of smoking that it collected throughout the year, highlighting major grant initiatives and sustainable projects that it implemented. The report needed to be consistent with previous branding efforts, but also be distinguished from other reports it developed.
To help distinguish itself, LIOBmedia and American Legacy Foundation developed a branding theme. All report covers had unique collateral dimensions, distinct and memorable front covers, and clean and intuitive layout and spreads. And to help the report stand out from the clutter on people’s desk, the report was printed with dimensions of 7.5” x 11” as opposed to a typical paper size.
As the American Legacy Foundation’s Dissemination Program pertains to cultural tailoring and the Hispanic community is one of its largest audiences, the report was written in Spanish as well.
As a result of the improved report LIOBmedia helped it create, the American Legacy Foundation was able to further disseminate the findings from its grant initiatives and highlight sustainable projects that other organizations can replicate to encourage people not to smoke.
